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Written by Kevin Harper
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There is a new way to get additional online exposure for your real estate listings through real estate feed syndication. I've designed this system get your listings crawled and indexed by search engines fast.
Why real estate syndication works
The goal of real estate marketing is to get maximum exposure for properties so that potential buyers can find it. Syndication helps accomplish that by taking your existing property listing data and re-publishing it in other places on the Internet. |
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Written by Kevin Harper
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If you know you need to invest in your real estate website, but don't know where to start, I have a new program to help. I have had clients asking me for years for an ongoing maintenance agreement, so I formulated a plan to meet this need.
As passionate as I am about educating my clients to take an active interest in their own site, some agents and brokers are just plain too busy working real estate to do the tasks that need to be done to get ranked well. At some point you have to decide—are you in the real estate business or the web publishing business? |
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Written by Kevin Harper
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Ever wonder what keywords you ought to be targeting in your real estate SEO and blogging efforts? I get that question all the time, which is why I created a simple (and free) tool for agents to use. It will generate a nice keyword list for you based on the localization and keyword variables you select.
This is how it works:
- Select your state
- Type in up to ten local city and/or county names
- Choose several of the most popular keyword variations
- Click "Submit Keywords"
You'll get a list of up to 1,587 keyword variations you should be using in your blogging and website SEO, depending upon how many options you select. I have the most popular variations selected by default, but you are free to select them all or be very choosy and select your own. That's actually what I recommend...you don't want to waste time optimizing for condo keywords if you live in a rural area with no condos!
Check out the Real Estate Keyword Generator. If you like it, please share! If not, please
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
and I'll work to improve it. :-) |
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Written by Kevin Harper
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I've had several clients ask me how I check their sites for keyword rankings on Google.
Here is an SEO software download I've been using for years to monitor my clients' rankings for hundreds of keywords at a time.
It is a free trial, so you have nothing to lose by giving it a try. This tool is invaluable in helping me achieve high rankings for my websites. I have actually been able to achieve page one Google rankings before a site is even launched!
You'll be amazed at how much information this SEO software download gives you about your website. (In fact, it is great for checking your website rankings of your competitors as well!) |
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Written by Kevin Harper
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So what is your website worth, anyway? This is a much more philosophical question than it may sound at first glance. Add the words "to you," and maybe you'll get my drift. Think about this for a moment; what is your website worth TO YOU?
If you're like most website owners, the question is easily answered by checking your credit card statement for last month: $29.95 per month, no more, no less (or $49.95, or $99, etc.).
Now let's ask the question a different way. What long term value have you invested in your site to make it perform better than the other agents who are forking over $29.95 or $49.95 for the same cookie cutter site? And you wonder why you are suffering such dismal results from your website? |
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Written by Kevin Harper
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Email newsletter marketing is a tool used by highly paid pros in Big
Business to add customers to their sales pipeline and big profits to
their bottom lines. If you as a real estate agent are not using it to its full potential, you are leaving sales (and commissions) on the table.
If you want to grow your real estate business, learning more about automating your email marketing efforts is an
essential item on your to-do list. It doesn't have to be intimidating,
and you don't have to be a disciplined or accomplished writer to make
this tool work for you.
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Written by Kevin Harper
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Don't you hate seeing a thousand other real estate agents right next
to you on the real estate agent directories out there? There's
certainly a need to be listed in as many places on the Internet as
possible.
But what if you could be the only agent listed in your
primary service areas...permanently? And what if your city name could
link directly to your website (or any page on it)?
I've designed
a way for every agent in the U.S. to do just that. It's extremely
affordable; it is a one-time cost, not a subscription. Once you're in
the directory, you're in for good. And when space runs out, that's it. There won't be more listings added.
Here's how it works...
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Written by Kevin Harper
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If you're interested in buying property in a beautiful part of Washington, you should check out the Bellingham area. Located near the Canadian border on the coast, Bellingham real estate provides some good deals and gorgeous scenery! |
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Written by Kevin Harper
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Every real estate agent who has flirted with blogging needs to pick up a copy of Hugh Hewitt's book Blog: Understanding the Information Reformation That's Changing Your World. Better yet, read it, and see how it impacts your strategies for real estate marketing. I'm adding the book to my homeschooled kids' required reading list. It's that important.
Why would I recommend a book by a nationally known political commentator to a readership of real estate agents across the political spectrum? That could be dangerous, as I certainly don't want to lose readers over politics.
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Written by Kevin Harper
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How much time did you spend writing your bio for your real estate website? Five minutes? Maybe even less? Uh oh. Dig it out right now!
Writing a persuasive bio for your real estate agent website is very important, because you're selling yourself long before you're selling a house. You won't convert a single lead to a client unless you sell them on who you are and what you do, first and foremost. Only then do you have the opportunity to list their home, or help them buy a new home. |
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